BitterSweet World Tour

My second A Level branding project. The topic was Music, so I created a world-tour brand for Melanie Martinez, an artist I always listened to, to bring her work back to life.

The colour palette was inspired by an image of high heels that reflects her style. I designed my own font in Calligraphr and added a 3D, buttercream-like material effect in Illustrator. Brochures use risograph grain for nostalgia and offset print for energy, and the pink ticket references the permission slip in her song "Nurse's Office".

Stickers, a tote bag, a pillow case, and a limited-edition colouring book complete the range, with a percentage of charity merch profits going to the refuge charity Safe Stay. Made with Illustrator, Photoshop, InDesign, and Procreate.